IArattai ndia’s Homegrown Messaging App Taking on Global Giants: In a world dominated by WhatsApp and Telegram, a new player has emerged from India’s tech scene, capturing the imagination of millions. Arattai, the messaging app developed by Zoho Corporation, skyrocketed to fame in late 2025, briefly topping app charts in India and sparking conversations about self-reliant technology. With features tailored for Indian users, like seamless performance on spotty networks and a commitment to privacy, Arattai represents more than just an app—it’s a symbol of India’s growing digital independence. But what exactly is Arattai, and why did it gain such explosive popularity? In this article, we’ll dive into its origins, standout features, the reasons behind its rise, and what the future holds for this Arattai messaging app in India. About Us
What is Arattai? A Quick Overview
Arattai, which means “banter” or “chat” in Tamil, is an instant messaging and calling app created by Chennai-based Zoho Corporation. Founded by Sridhar Vembu in 1996, Zoho is known for its suite of business software, but Arattai marks its foray into consumer communication tools. Launched softly in 2021, the app stayed under the radar for years, focusing on building a solid foundation rather than aggressive marketing.
Unlike many global apps, Arattai was designed with India’s diverse user base in mind. It supports low-end smartphones and works efficiently on slow internet connections, making it accessible in rural areas where high-speed data isn’t always available. Zoho’s emphasis on keeping user data within Indian data centers adds a layer of national pride, especially amid growing concerns over foreign data practices. By October 2025, Arattai had seen a massive surge, with over 7 million downloads in just a week, proving that homegrown tech can compete on a big stage.
The app’s development story is rooted in simplicity and innovation. Sridhar Vembu, Zoho’s CEO, has often spoken about creating products that prioritize user control and long-term value over quick profits. This philosophy shines through in Arattai, which avoids the ad-heavy models of its competitors.
Key Features of the Arattai Messaging App in India
What sets Arattai apart in the crowded messaging space? It’s not just about copying WhatsApp—Arattai brings unique twists that cater to everyday needs while keeping things straightforward. Here’s a breakdown of its standout features:
- Ad-Free Interface: No annoying ads popping up mid-conversation. Arattai promises a clean experience, with no data sold for advertising purposes.
- Pocket for Personal Storage: Think of it as your own cloud locker inside the app. Save messages, photos, videos, and notes effortlessly, accessible across devices without creating awkward self-groups like on other apps.
- Built-In Meetings: Schedule and join video calls right within Arattai, similar to Zoom or Google Meet. No need to switch apps—perfect for quick work huddles or family catch-ups.
- Mentions Tab: Borrowed from tools like Slack, this dedicated section lists all messages where you’re tagged, ensuring you never miss important notifications in busy group chats.
- HD Voice and Video Calls on Low Bandwidth: Optimized for India’s varying network speeds, these calls are clear and reliable even on 2G or spotty Wi-Fi.
- No Forced AI: Unlike some apps pushing AI bots, Arattai keeps it optional, letting users decide if they want extras without cluttering the core experience.
- Multi-Device Support: Use it on your phone, desktop, or even Android TV for a seamless switch.
Additionally, Arattai includes familiar tools like stories (short-lived updates), channels for broadcasts, and group chats supporting up to 1,000 members. Voice notes, media sharing, and end-to-end encryption (E2EE) for calls are already in place, with full E2EE for text messages rolling out soon after extensive testing. This focus on privacy and usability has made it a favorite among those tired of data-hungry foreign apps.
The Explosive Popularity of Arattai App in India
Arattai’s rise to fame wasn’t gradual—it was a viral explosion. In September 2025, daily sign-ups jumped from a modest 3,000 to a staggering 350,000 in just three days. By early October, it topped the App Store and Google Play charts in India, even surpassing WhatsApp for a brief period. What fueled this Arattai app popularity?
A big push came from the Indian government. Amid US trade tariffs and a renewed emphasis on “Make in India,” Prime Minister Narendra Modi and ministers like Dharmendra Pradhan promoted local apps on social media. Posts urging citizens to “stay connected with India-made apps” went viral, aligning with nationalistic sentiments. Business leaders and influencers jumped on board, praising its Indian roots and privacy features.
Users loved the familiar interface that mirrored WhatsApp but felt more “ours.” Over 95% of its active users are in India, with a 100x jump in engagement during the peak. Social media buzz on platforms like X highlighted its speed and ad-free vibe, with posts from users like Sridhar Vembu himself updating on features like upcoming E2EE. However, by November 2025, Arattai slipped out of the top 100 apps, raising questions about sustaining the hype.
Factors like government endorsements, privacy concerns with global apps, and word-of-mouth played key roles. Yet, experts note that long-term success depends on user retention beyond the initial patriotism.
Arattai vs. WhatsApp: How Do They Stack Up?
To understand Arattai’s edge, let’s compare it head-to-head with WhatsApp, the undisputed king of messaging in India with over 500 million users. While both offer core functions, Arattai shines in areas like privacy and local focus.
| Feature | Arattai | |
|---|---|---|
| Ad-Free Experience | Yes, no ads ever | No, includes ads in some sections |
| Data Storage | Indian data centers only | Global servers, some data shared |
| E2EE | Calls yes; texts soon (mandatory) | Yes for all chats and calls |
| In-App Meetings | Built-in scheduling and joining | No, relies on external tools |
| Personal Cloud (Pocket) | Yes, for saving content | No dedicated feature |
| Low-Bandwidth Optimization | Excellent for slow networks | Good, but not as tailored |
| Group Size | Up to 1,000 members | Up to 1,024 members |
| Multi-Device Support | Phone, desktop, Android TV | Phone, desktop, web |
| AI Integration | Optional, no forced features | Meta AI integrated |
This table highlights why Arattai is gaining traction as an alternative. It’s not just about matching WhatsApp; it’s about offering more control and fewer distractions.
Challenges Facing Arattai and Its Future in India
Despite the buzz, Arattai isn’t without hurdles. The initial lack of full E2EE for texts raised privacy flags, though Zoho is addressing this with a system-wide rollout after testing with 6,000 internal users. Critics point out that as an Indian company, it might face government pressures for data access under local laws.
User feedback on X includes calls to change the name for easier pronunciation and add features like live location sharing. The drop from top charts suggests the novelty wore off, with some uninstalling due to missing contacts or incomplete features.
Looking ahead, Sridhar Vembu emphasizes long-term innovation over short-term rankings. With plans for group E2EE and more updates, Arattai could carve a niche if it builds a loyal base. Stronger marketing and institutional support—like from schools or businesses—could help it rebound.
How to Get Started with Arattai App
Downloading Arattai is simple. For Android users, head to Google Play and search for “Arattai Messenger” by Zoho Corporation. iPhone folks can find it on the App Store. Always verify the developer to avoid fakes.
Setup involves entering your phone number, verifying with an OTP, and granting permissions for contacts and media. Once in, customize your profile and start chatting. Pro tip: Invite friends to build your network quickly.
FAQ: Common Questions About Arattai Messaging App India
What makes Arattai different from WhatsApp? Arattai offers unique features like Pocket storage, in-app meetings, and an ad-free experience with data kept in India. It’s built for low-bandwidth areas and avoids forced AI.
Is Arattai secure? Voice and video calls are end-to-end encrypted. Text messages will soon be too, with mandatory E2EE rolling out after testing.
Why did Arattai become so popular suddenly? Government promotions for “Make in India” apps, combined with privacy concerns over foreign platforms, drove a surge in downloads.
Can I use Arattai on multiple devices? Yes, it supports phones, desktops, and Android TV for seamless access.
How many people can be in an Arattai group? Up to 1,000 active participants, great for large communities.
Has Arattai’s popularity declined? Yes, it dropped from top charts by November 2025, but Zoho is focusing on improvements for sustained growth.
Conclusion
Arattai has shown that Indian innovation can challenge global dominance, with its rapid rise highlighting a thirst for local alternatives. While the Arattai app popularity peaked dramatically, its core strengths—privacy, ad-free design, and user-centric features—position it well for the long haul. As Zoho refines E2EE and listens to feedback, Arattai could become a staple for those valuing data sovereignty. If you’re in India and seeking a fresh take on messaging, give Arattai a try. It might just become your go-to app in this connected world. Contact Us
